A scalable feature designed to personalise content access across households, age groups and devices by creating a safe, seamless and satisfying experience for every viewer, from kids to grandparents.
JioCinema, a flagship OTT platform under Viacom18 Digital, has been at the forefront of revolutionising how India consumes digital content by reaching a wide and diverse audience, from metros to tier 2 and 3 cities. As the platform grew, personalisation and shared viewing experiences became increasingly important. Our challenge was to design a feature that could cater to this diversity by creating a more personal, safe and seamless experience for every viewer.
<aside>
Timeline
7 Months 2023 - 24
</aside>
<aside>
User Base
150 Million+ User
</aside>
<aside>
Domain
OTT, Entertainment
</aside>
<aside>
Company
Viacom 18 Digital
</aside>
<aside>
Stakeholders
My Role
Responsible for the end-to-end experience design. From user research to strategising solutions, crafting intuitive flows, wireframes and the final UI. I collaborated closely with cross-functional stakeholders, ensuring the solution was scalable & accessible. Conducted internal testing to validate the experience and fine-tune interactions and aligned it with JioCinema’s vision.
</aside>
<aside>
Devices
📱 Mobile
💊 Tablet
📺 TV
🖥 Desktop
</aside>
Thanks to the incredible team-work and iterative strategy, we were able to launch the feature as planned, within tight timelines. It was released, in a phase-wise structure, follow along to get to know…
I interviewed users, facilitated workshops and analysed surveys to understand how they feel, think and interact with content alone as well as in groups. Key Insights:
Aligned the insights with the following business goals:
